Team: Sam O'Donahue, Iwona Waluk (art direction/design)

An interactive training course that informs and enlightens Intel marketers and agencies on what passes as “on brand” and what is “off brand” in application of the brand identity.

Team: Andrew Haug, Iwona Waluk (art direction/design), Bossa (digital production)

Leverage Coca-Cola's strongest asset-its ubiquity-to activate the brand touch points to send signals that are more compelling to the youth market. Devise a cohesive yet flexible identity system that allows communications to be tailored to specific audiences and environments by leveraging core Coca-Cola iconography while incorporating key elements from the new wave graphics and "Real" advertising campaign.

Team: Brian Collins, David Israel, Leigh Okies, Satian Pengsathapon, Helena Fruehauf, Iwona Waluk (design)

After launching four global campaigns, Sprite introduced a new variation soda Sprite Remix with tropical fruit flavors. With a "cut and paste" approach, we combined two concepts: Mix&Match and Effervescence and created unique and ownable visual language for Remix and stayed connected to, Sprite's new brand.

Team: Brian Collins, Weston Bingham, Iwona Waluk (design)

Create a visual design framework for Intel® Software Development tools, focusing primarily on developing identity frameworks for the 4 main Developer Product Division (DPD) segments.

Team: Andrew Haug, Iwona Waluk (art direction/design)

BAS/C Model Management was created out of a love of fashion, photography and design in January 2008. The company prides itself on principles of integrity and character. The individual relationships with each model is based on personal attention with a direct and honest approach. It is about collaboration, change, evolution and teamwork between the fashion establishment, new talent and the company's team to create symbiotic synchronicity.

Personal care line for Banana Republic that is inspired by diverse and authentic experiences housed under a common roof of uncommonly sensuous beauty. Sophisticated but not complicated or pretentious, the product line provides a soulful, textured experience. The Discover Collection is a carefully considered assortment of Fine Fragrance, Bath & Body and Home products designed to inspire the senses.

Team: David Israel, Viktor Jondal, Sam O'Donahue, Iwona Waluk (design)

These four retail campaign ideas (Lifestyle Iconography, Effervescence, Mix&Match and Camouflage) showcase a range of different ways to bring Sprite to life visually as seen through the prism of global youth culture. The goal is to develop a collection of retail materials that cut through in the marketplace while breathing new life into the brand. Each campaign can be used independently and feature more product or lifestyle-specific imagery depending on a particular application. But they can also be combined to offer the freedom to tailor the brand's message to a specific audience or location, be it in the supermarket or on a wild posting.

Team: Brian Collins, Weston Bingham, David Harlan, Jason Ring, Maja Blazejewska, Satian Pengsathapon, Jasper Goodall, Iwona Waluk (design)

Ogo comes in a box. It does IM, it does email, it does text. It's small. But when you open the box and expose it to the air, to your words, to your friends, it becomes powerful. Infused with your personality, it becomes a growing thing, spreading from friend to friend, from one Ogo to the next. 

Team: Weston Bingham, Apirat Infahsaeng, Barry Deck, Stella Bugbee, Iwona Waluk (design)

"Verdopolis" is an effort to build a community which can create, share and celebrate sustainable innovations in architecture, energy, technology, transportation, healthcare, design, food and fashion.

Team: Peter Gogarty, Sean Capone, Karim El­Ishmawi, Iwona Waluk (art direction)

America Online wanted to refresh the look of their [lab store] inside already visually overstimulating CompUSA's Manhattan flagship. We created "branded" language that is straightforward and simple. The main goal was to enhance the visibility of AOL brand from the inside as well as outside of the store and create inviting atmosphere for the customer to enter and explore what's new at AOL.com

Team: Sam O'Donahue, Iwona Waluk (art direction/design)

Redesign on an existing American Express Travel Agency in Rome, next to Piazza di Spagna, into this modern space to create new ways for the customer to experience the brand. With respect for heritage and uniqueness of location the space would help building a dynamic community of likeminded people and installing "membership" with meaning and compelling real-life experience.

Team: David Israel, Sam O'Donahue, Iwona Waluk (design)