BAS/C Model Management was created out of a love of fashion, photography and design in January 2008. The company prides itself on principles of integrity and character. The individual relationships with each model is based on personal attention with a direct and honest approach. It is about collaboration, change, evolution and teamwork between the fashion establishment, new talent and the company's team to create symbiotic synchronicity.
BBW TOKYO GLOW
BBW Tokyo Glow is a line of fragrances inspired by electric, glowing and eye-catching street scene of the Harajuku shopping district in Tokyo.
Team: Sam O'Donahue @Established, Iwona Waluk (design + direction)
Brand identity system for the lingerie line created for a modern confident woman of today who has natural approach to sensuality. In soft, neutral tones and sheers, mixed-and-matched lingerie exude a comfortable, stripped down, lived in intimacy.
In a category filled with skepticism, our job was to create an approachable brand to connect with the contemporary consumer. We helped build this new credit card from the ground up including a new name, logo, tone of voice, and positioning.
Team: Andy Haug (creative director), Iwona Waluk, Achu Fones, Aya Kawabata, Jieun Lee (designers).
These four retail campaign ideas (Mix&Match, Lifestyle Iconography, Effervescence, Camouflage) showcase a range of different ways to bring Sprite to life visually as seen through the prism of global youth culture. The goal is to develop a collection of retail materials that cut through in the marketplace while breathing new life into the brand. Each campaign can be used independently and feature more product or lifestyle-specific imagery depending on a particular application. But they can also be combined to offer the freedom to tailor the brand's message to a specific audience or location, be it in the supermarket or on a wild posting.
Team: Weston Bingham, David Harlan, Jason Ring, Maja Blazejewska, Satian Pengsathapon, Jasper Goodall, Iwona Waluk (design)
INTEL BRAND BOOK
To launch the new brand ID for Intel, we created the new Intel Brand Book - a printed show piece, highlighting the amazing true-life stories enabled by Intel technology over the past year.
This brand book, is part inspiration, part tactical tool. It’s a manifestation of everything the new brand stands for. Celebrating Intel’s achievements while setting the new standard for what Intel looks, feels and sounds like. Imagery from the book was also designed into physical spaces throughout Intel.
As the defining characteristic, Kinetic Imagery communicate concept of “movement.” All of the KI capture this idea of “movement” in an energetic, fluid way that aligns with the Intel brand and highlights an expression of the power and performance of Intel products and the experiences those products enable.
New visual identity for Virtual Space NYC - a company creating instant 360 visualization of New York City apartments - real estate brokers' most innovative tool today.
Banana Republic Body Collection
BR DISCOVER COLLECTION
Personal care line for Banana Republic that is inspired by diverse and authentic experiences housed under a common roof of uncommonly sensuous beauty. Sophisticated but not complicated or pretentious, the product line provides a soulful, textured experience. The Discover Collection is a carefully considered assortment of Fine Fragrance, Bath & Body and Home products designed to inspire the senses.
Team: David Israel, Viktor Jondal, Sam O'Donahue, Iwona Waluk (design)
BBW CHERRY BLOSSOMS
BBW Cherry Blossoms
After launching four global campaigns, Sprite introduced a new variation soda Sprite Remix with tropical fruit flavors. With a "cut and paste" approach, we combined two concepts: Mix&Match and Effervescence and created unique and ownable visual language for Remix and stayed connected to, Sprite's new brand.
Team: Weston Bingham, Iwona Waluk (design)
BBW SIMPLY SIGNATURE
BBW Simply Signature
Leverage Coca-Cola's strongest asset-its ubiquity-to activate the brand touch points to send signals that are more compelling to the youth market. Devise a cohesive yet flexible identity system that allows communications to be tailored to specific audiences and environments by leveraging core Coca-Cola iconography while incorporating key elements from the new wave graphics and "Real" advertising campaign.
Team: David Israel, Leigh Okies, Satian Pengsathapon, Helena Fruehauf, Iwona Waluk (design)
Ogo comes in a box. It does IM, it does email, it does text. It's small. But when you open the box and expose it to the air, to your words, to your friends, it becomes powerful. Infused with your personality, it becomes a growing thing, spreading from friend to friend, from one Ogo to the next. Ogo is a wireless device developed by AT&T. The campaign's exuberantly worded text ribbons tap into the free-flowing conversational style of teenagers.
Proposed concepts for the Sprite Zero brand extension, with a visual language based on the recent Sprite rebrand, but tweaked to better reflect the more gently flavored, sugar, carbohydrate and calorie-free drink. With less of a defined cultural presence than Sprite, the visual language focused primarily on taste, though maintained elements of the ‘cut-and-paste’ strategy of the masterbrand.
Team: Weston Bingham, Iwona Waluk (design), Maja Blazejewska
As E*TRADE moves into a new era, they needed a complete brand ID refresh. This included: revised logo, typography, new color palette, iconography, hero illustrations, photography and guidelines to support all E*TRADE brand and product-level marketing and communications efforts.
Team: Iwona Waluk (design director/designer), Stewart Devlin (creative director), Andy Haug (associate creative director), Vahram Muratyan (illustration)